The hotel industry thrives on delivering top-notch experiences to guests.
Which includes the air at the hotel venue. If you guessed how the air smelled, that’s fine, too. But we’re talking about something more subtle – the network signals in the air.
Connectivity issues at any hotel can make or break the customer experience. It’s like salt. Guests expect it to be there as default.
You’ll not likely be praised for it, but its absence will surely impact the quality of the guests’ stay.
So, this blog is all about internet connectivity in hotel spaces so that your guests can have an amazing experience.
The Need for Connectivity at All Times
Hotel guests today expect seamless connectivity as part of their stay.
Whether they are business travellers needing to join video conferences or vacationers sharing their experiences on social media, uninterrupted access to the internet and cellular networks is crucial.
Here are some specific ways in which in-building DAS can improve the guest experience:
Enhanced Mobile Connectivity
Customers will need mobile connectivity at all times. They’ll need the internet to show bookings, use discount coupons, or even share the picture of the hotel lobby on their socials.
When their network is dead, they’ll feel frustrated right after they step into the lobby. Per a survey, 65% of guests connect to hotel internet within 7 minutes of entering the room.
This shows the need for guests to have connectivity at all times.
And definitely, hotels have WiFi systems in place but it’s access is mostly allowed after the custom checks-in. There can be a good 20 to 30 minutes of wait time or even more at instances before check-in.
What hotel would want the guests to be bored at that time?
Also, WiFi connections aren’t always stable.
Especially if it’s a big hotel that receives heavy foot traffic. There are instances where walking 2 to 3 steps can take you away from the strong signal zone and can cause WiFi connectivity disruptions.
Avoid Payment Troubles
If the connectivity on your guests’ phones is low or dead, there can be troubles with payment.
Double payments, failed transactions, delays in confirmation messages, etc. can be huge turnoffs for customers who’ve come to enjoy their stay at the hotel.
Unknowingly, hotels end up adding to the anxieties of the guests.
This problem can also occur even if you have a WiFi facility, but the guest may stand in or near a dead zone. Which means troubles anyway.
And WiFis alone won’t work because most banks send OTPs on the registered numbers before the transaction can go through.
So, that’s payment troubles are definitely one thing that hotels suffer from because of poor connectivity.
Guests’ Reluctance with WiFi
Next comes the security.
Do you know that around 33% of people think that hotel WiFis are risky?
This chart from Forbes clearly shows that people are losing trust in public WiFi across different venues. 1/3rd for hotels.
That’s why many customers carry their personal 5G devices.
If you manage or own a hotel and WiFi internet is the only thing you offer to your guests, then you’re definitely inviting negative reviews.
Support for Smart Hotel Technologies
Modern hotels are increasingly adopting smart technologies to enhance guest comfort and convenience.
From smart thermostats and lighting to mobile room keys and personalized concierge services, these innovations rely on strong and stable connectivity.
Which WiFi often fails to provide. In-building DAS provides the necessary infrastructure to support these technologies, ensuring a seamless and modern guest experience.
Connectivity in Tricky Areas
This is true, especially for hotels with big areas.
There are connectivity issues in the basement, parking, lifts, gyms, party rooms, and other closed spaces.
But your customer is paying so much money, they’d not want to experience long periods of disconnection. Result – increased dissatisfaction with the hotel services.
Wrapping Up – Invest in In-Building DAS for Better Customer Experience
If you are a hotel owner or in management, do consider implementing the in-building DAS infrastructure for better connectivity.
It’s crucial for the guest experience because it brings seamless connectivity, convenience, and peace of mind, as well as secure internet browsing. And at least you’ll not have reduced stars on the rating because of disconnectivity.
Interested in getting the infrastructure installed? Book a consultation call with our expert.